A Place of Our Own
To launch the new Gucci Off The Grid grey colour variation, Gucci and A Vibe Called Tech collaborated on a film and photo series exploring the relationship between sustainability, design and Black joy.
Working with the filmmaker, Samona Olanipekun and photographer, Amber Pinkerton the project, depicts a beautiful Black couple living a carefree existence. It’s a story of presence that provides relief from daily worries and a dream of a utopia where the couple is free from the everyday weight of external pressures and anxieties. Words by Pavan Bivigou are a poetic exchange between the couple where they describe “Everything we love: sage, mountains, sunsets, patchoulis".